/* =========================================================
   1. COLOR VARIABLES AND GLOBAL DEFAULTS
   ========================================================= */
:root {
  --black: #080808;
  --red: #d71920;
  --paper: #f4f0e8;
  --white: #fff;
  --gray: #d8d4cc;
}
* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
}
body {
  margin: 0;
  background: var(--paper);
  color: var(--black);
  font-family: "DM Sans", Arial, sans-serif;
}
a {
  color: inherit;
  text-decoration: none;
}
a:focus-visible {
  outline: 4px solid var(--red);
  outline-offset: 4px;
}
/* =========================================================
   2. ANNOUNCEMENT BAR, NAVIGATION, AND BUTTONS
   ========================================================= */
.ticker {
  height: 38px;
  background: var(--red);
  color: white;
  border-bottom: 4px solid var(--black);
  display: flex;
  align-items: center;
  justify-content: space-around;
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.14em;
  overflow: hidden;
}
.nav {
  height: 86px;
  padding: 0 4vw;
  display: flex;
  align-items: center;
  border-bottom: 4px solid;
  background: white;
  position: relative;
  z-index: 5;
}
.wordmark {
  font:
    900 23px "Archivo Black",
    Impact,
    sans-serif;
  letter-spacing: -0.04em;
}
.wordmark b {
  color: var(--red);
}
.navLinks {
  display: flex;
  gap: 28px;
  margin: auto;
  font-size: 11px;
  font-weight: 900;
  text-transform: uppercase;
}
.navLinks a:hover {
  color: var(--red);
}
.button {
  display: inline-flex;
  gap: 12px;
  align-items: center;
  justify-content: center;
  background: var(--red);
  color: white;
  border: 4px solid var(--black);
  box-shadow: 7px 7px 0 var(--black);
  padding: 17px 22px;
  font-size: 12px;
  font-weight: 900;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  transition: 0.15s;
}
.button:hover {
  transform: translate(3px, 3px);
  box-shadow: 4px 4px 0 var(--black);
}
.button.compact {
  padding: 12px 16px;
  box-shadow: 5px 5px 0;
}
.button.white {
  background: white;
  color: var(--black);
}
/* =========================================================
   3. HERO AND OFFICIAL BOOK COVER
   ========================================================= */
.hero {
  min-height: 720px;
  display: grid;
  grid-template-columns: 57% 43%;
  border-bottom: 4px solid;
  overflow: hidden;
}
.heroCopy {
  padding: 78px 6vw;
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.kicker,
.eyebrow {
  text-transform: uppercase;
  font-size: 11px;
  font-weight: 900;
  letter-spacing: 0.16em;
  margin: 0 0 22px;
}
.kicker {
  display: inline-block;
  align-self: flex-start;
  background: var(--black);
  color: white;
  padding: 9px 12px;
  transform: rotate(-1deg);
}
h1,
h2 {
  font-family: "Archivo Black", Impact, sans-serif;
  text-transform: uppercase;
  letter-spacing: .5%;
  margin: 0;
}
h1 {
  font-size: clamp(62px, 7vw, 112px);
  line-height: 0.85;
}
h1 em {
  font-style: normal;
  color: var(--red);
  -webkit-text-stroke: 2px var(--black);
}
.lede {
  font-size: 20px;
  line-height: 1.5;
  font-weight: 700;
  max-width: 660px;
  border-left: 10px solid var(--red);
  padding-left: 20px;
  margin: 36px 0;
}
.heroActions {
  display: flex;
  align-items: center;
  gap: 28px;
}
.heroActions > span {
  text-transform: uppercase;
  font-weight: 900;
  font-size: 11px;
}
.coverStage {
  background: var(--red);
  border-left: 4px solid;
  position: relative;
  display: grid;
  place-items: center;
  background-image:
    linear-gradient(rgba(0, 0, 0, 0.13) 2px, transparent 2px),
    linear-gradient(90deg, rgba(0, 0, 0, 0.13) 2px, transparent 2px);
  background-size: 42px 42px;
}
.officialCover {
  width: min(50%, 400px);
  height: auto;
  display: block;
  filter: drop-shadow(18px 20px 0 rgba(0, 0, 0, 0.60));
  transform: rotate(1.5deg);
}
.stamp {
  position: absolute;
  top: 35px;
  right: 25px;
  background: white;
  border: 4px solid;
  box-shadow: 6px 6px 0;
  padding: 10px;
  font: 900 13px/1 "Archivo Black";
  transform: rotate(8deg);
  z-index: 2;
}
.marginNote {
  position: absolute;
  bottom: 25px;
  left: 25px;
  background: var(--black);
  color: white;
  border: 3px solid;
  padding: 9px;
  font-size: 10px;
  font-weight: 900;
  text-transform: uppercase;
}
/* =========================================================
   4. SHARED CONTENT SECTIONS AND ORIGIN STORY
   ========================================================= */
.section {
  padding: 110px 7vw;
  display: grid;
  grid-template-columns: 180px 1fr;
  gap: 5vw;
  border-bottom: 4px solid;
}
.sectionNumber {
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.13em;
  border-top: 4px solid;
  padding-top: 12px;
}
.eyebrow {
  display: inline-block;
  background: var(--red);
  color: white;
  border: 3px solid var(--black);
  padding: 8px 10px;
  box-shadow: 4px 4px 0 var(--black);
}
.section h2 {
  font-size: clamp(48px, 6vw, 88px);
  line-height: 0.9;
  max-width: 1050px;
}
.bigCopy {
  font-size: 25px;
  font-weight: 700;
  line-height: 1.4;
  max-width: 860px;
  margin: 38px 0;
}
.dialogue {
  display: grid;
  grid-template-columns: 180px 1fr;
  max-width: 900px;
  border: 4px solid;
  background: white;
  box-shadow: 10px 10px 0;
  margin-top: 40px;
}
.dialogue > * {
  margin: 0;
  padding: 22px;
  border-bottom: 3px solid;
}
.dialogue p {
  font-size: 11px;
  font-weight: 900;
  text-transform: uppercase;
  border-right: 3px solid;
}
.dialogue blockquote {
  font: 900 21px "Archivo Black";
  text-transform: uppercase;
}
.dialogue .red {
  color: var(--red);
}
/* =========================================================
   5. INDUSTRY AND REALITY SECTIONS
   ========================================================= */
.dark {
  background: var(--black);
  color: white;
}
.dark .sectionNumber {
  border-color: white;
}
.eyebrow.light {
  background: white;
  color: var(--black);
}
.industryGrid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin: 45px 0;
}
.industryGrid div {
  border: 3px solid white;
  padding: 22px;
  background: #151515;
  min-height: 125px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}
.industryGrid span {
  font-size: 10px;
  color: var(--red);
  font-weight: 900;
}
.industryGrid b {
  font-size: 16px;
  text-transform: uppercase;
}
.question {
  font: 900 clamp(25px, 3vw, 43px)/1.05 "Archivo Black";
  text-transform: uppercase;
  color: var(--red);
  max-width: 1050px;
  border-left: 12px solid white;
  padding-left: 24px;
}
.productWords {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin: 42px 0;
}
.productWords span {
  background: var(--red);
  color: white;
  border: 4px solid var(--black);
  box-shadow: 6px 6px 0 var(--black);
  padding: 12px 16px;
  font: 900 clamp(22px, 3vw, 42px) "Archivo Black";
  text-transform: uppercase;
  transform: rotate(-1deg);
}
.productWords span:nth-child(even) {
  background: var(--black);
  transform: rotate(1deg);
}
.bodyCopy {
  font-size: 20px;
  line-height: 1.65;
  max-width: 900px;
}
.contradictions {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  margin-top: 45px;
}
.contradictions article {
  background: white;
  border: 4px solid;
  padding: 24px;
  box-shadow: 8px 8px 0;
}
.contradictions article:nth-child(2) {
  background: var(--red);
  color: white;
}
.contradictions b {
  font: 900 24px "Archivo Black";
}
.contradictions p {
  line-height: 1.6;
}
/* =========================================================
   6. INCENTIVES SPLIT SECTION
   ========================================================= */
.incentives {
  display: grid;
  grid-template-columns: 1fr 1fr;
  background: var(--red);
  color: white;
  border-bottom: 4px solid;
}
.giantType {
  font: 900 clamp(64px, 8vw, 130px)/0.8 "Archivo Black";
  letter-spacing: -0.07em;
  padding: 100px 5vw;
  border-right: 4px solid var(--black);
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.giantType span {
  color: var(--black);
  -webkit-text-stroke: 2px white;
}
.incentiveCopy {
  padding: 100px 6vw;
  background: var(--black);
}
.incentiveCopy h2 {
  font-size: clamp(40px, 4.5vw, 72px);
  line-height: 0.92;
}
.incentiveCopy > p:not(.eyebrow) {
  font-size: 18px;
  line-height: 1.7;
  color: #ddd;
}
.incentiveCopy .punchline {
  color: white !important;
  font-weight: 900;
  border-left: 10px solid var(--red);
  padding-left: 20px;
}
/* =========================================================
   7. REASONS TO READ AND SALES CALLOUT
   ========================================================= */
.checks {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
  margin: 45px 0;
}
.checks div {
  border: 4px solid;
  background: white;
  box-shadow: 8px 8px 0;
  padding: 25px;
  display: grid;
  grid-template-columns: 45px 1fr;
  align-items: center;
}
.checks span {
  font-size: 28px;
  color: var(--red);
  font-weight: 900;
}
.checks b {
  font: 900 22px "Archivo Black";
  text-transform: uppercase;
}
.checks p {
  grid-column: 2;
  margin: 7px 0 0;
  color: #555;
}
.verdict {
  font-size: 25px;
  border-top: 4px solid;
  padding-top: 25px;
}
.businessModel {
  padding: 90px 8vw;
  text-align: center;
  background: var(--red);
  color: white;
  border-bottom: 4px solid;
}
.businessModel > p {
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.14em;
}
.businessModel h2 {
  font-size: clamp(50px, 7vw, 100px);
  line-height: 0.88;
  max-width: 1100px;
  margin: 25px auto 40px;
  color: white;
  -webkit-text-stroke: 2px var(--black);
}
/* =========================================================
   8. AUTHOR, FINAL CALL TO ACTION, AND FOOTER
   ========================================================= */
.author {
  grid-template-columns: 1fr 1fr;
  padding-left: 0;
  gap: 6vw;
}
.authorPhoto {
  min-height: 650px;
  background: var(--black);
  border-right: 4px solid;
  position: relative;
  overflow: hidden;
}
.authorPhoto img {
  width: 100%;
  height: 100%;
  object-fit: contain;
  object-position: bottom;
}
.authorPhoto span {
  position: absolute;
  bottom: 250px;
  right: 20px;
  background: white;
  border: 4px solid;
  padding: 10px;
  font: 900 42px "Archivo Black";
  box-shadow: 7px 7px 0;
}
.authorCopy {
  align-self: center;
  padding-right: 6vw;
}
.authorCopy h2 {
  font-size: clamp(45px, 5vw, 78px);
}
.authorCopy > p:not(.eyebrow) {
  font-size: 17px;
  line-height: 1.7;
}
.authorCopy blockquote {
  margin: 35px 0 0;
  border: 4px solid;
  background: white;
  box-shadow: 8px 8px 0 var(--red);
  padding: 25px;
  font: 900 24px "Archivo Black";
  text-transform: uppercase;
}
.finalCta {
  padding: 110px 7vw;
  background: var(--black);
  color: white;
  text-align: center;
  border-bottom: 4px solid;
}
.finalCta h2 {
  font-size: clamp(55px, 7vw, 105px);
}
.finalCta > p:not(.eyebrow) {
  font-size: 23px;
}
.finalCta .button {
  margin-top: 25px;
}
footer {
  padding: 45px 5vw;
  background: white;
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-items: center;
}
footer p {
  text-align: right;
  font-weight: 700;
}
footer small {
  grid-column: 1/-1;
  margin-top: 25px;
  padding-top: 20px;
  border-top: 3px solid;
}
.inverse b {
  color: var(--red);
}
/* =========================================================
   9. TABLET LAYOUT — 950PX AND BELOW
   ========================================================= */
@media (max-width: 950px) {
  .navLinks {
    display: none;
  }
  .hero {
    grid-template-columns: 1fr;
  }
  .coverStage {
    min-height: 680px;
    border-left: 0;
    border-top: 4px solid;
  }
  .section {
    grid-template-columns: 1fr;
  }
  .sectionNumber {
    max-width: 180px;
  }
  .incentives {
    grid-template-columns: 1fr;
  }
  .giantType {
    border-right: 0;
    border-bottom: 4px solid;
  }
  .author {
    grid-template-columns: 1fr;
    padding: 0;
  }
  .authorPhoto {
    border-right: 0;
    border-bottom: 4px solid;
    min-height: 570px;
  }
  .authorCopy {
    padding: 75px 7vw;
  }
  .industryGrid,
  .contradictions {
    grid-template-columns: 1fr 1fr;
  }
}
/* =========================================================
   10. MOBILE LAYOUT — 650PX AND BELOW
   ========================================================= */
@media (max-width: 650px) {
  .ticker span:nth-child(even) {
    display: none;
  }
  .nav {
    height: 74px;
  }
  .nav .button {
    font-size: 9px;
    padding: 10px;
    margin-left: auto;
  }
  .heroCopy {
    padding: 60px 6vw;
  }
  .heroActions {
    align-items: flex-start;
    flex-direction: column;
  }
  .coverStage {
    min-height: 580px;
  }
  .officialCover {
    width: 95%;
    filter: drop-shadow(10px 12px 0 rgba(0, 0, 0, 0.85));
  }
  .stamp {
    top: 20px;
    right: 12px;
  }
  .section {
    padding: 75px 6vw;
  }
  .dialogue {
    grid-template-columns: 1fr;
  }
  .dialogue p {
    border-right: 0;
  }
  .industryGrid,
  .contradictions,
  .checks {
    grid-template-columns: 1fr;
  }
  .incentives > div {
    padding: 75px 6vw;
  }
  .authorPhoto {
    min-height: 460px;
  }
  .authorPhoto span {
    font-size: 28px;
  }
  .businessModel,
  .finalCta {
    padding: 80px 6vw;
  }
  footer {
    grid-template-columns: 1fr;
    gap: 12px;
  }
  footer p {
    text-align: left;
  }
}

.current-year {
  font-weight: bold;
}